Professor Ian Swingland, Prof. Swingland is founder of The Durrell Institute for Conservation and Ecology (“DICE”) and holds the Emeritus Chair in Conservation Biology at the University of Kent, UK, in addition to Visiting Chairs at the Universities of Michigan, Florence, Auckland, and Manchester Metropolitan. He was educated at London, Edinburgh and Oxford Universities. As Emeritus Chair in Conservation Biology in the UK, he was draftsman of the CBD. He is an advisor on conservation and bio-diversity management to the World Bank, the Global Environment Facility, the Asian Development Bank and the UK Government.He also major corporations on environment policy.

His vision for his outdoor clothing company Patagonia is clear: produce highly qualitative and sustainably manufactured clothing and use the profits to support the protection of our planet. 1% of his annual sales goes to environmental activists. He works as consultant for companies like Wal Mart to show them that ecological responsibility doesn’t contradict economical success. If you’re not part of the solution you’re still part of the problem, according to Yvon Chouinard. That’s why he leads by example, lives a simple life consuming only what’s necessary and uses all his resources to protect the environment. A talk about a fulfilled life, personal values and hopes. www.seventh-generation.de/en/home.html
